Americans and Brits alike will be flocking to the shops on Black Friday in search of the ultimate bargains in the run-up to the Christmas holidays.
Yet while those in the West try on their new clothes and test out the latest technology, people in Japan will be seeing whether their coffins are comfy enough for the afterlife.
That’s because there has been a recent boom in Japan’s elderly population planning their funerals. Normally such details are left to family members following a person’s death. Now however there is an “End of life” preparation trend among people who want to make sure their funeral goes exactly to plan.
These shukatsu tours – where people have portraits taken for their funeral, for example – are incredible popular. Shukatsu means “activities to prepare for the end of your life”.